Dining "As You Wish"
Holland America Line has launched As You Wish dining. This new program allows guests to choose from either traditional pre-set seating and dining times, or a completely flexible dining schedule.
One level of the two-tiered restaurant will offer a flexible/open dining service from 5:15 to 9 p.m. daily. The other will host two seatings, an early and main seating.
“Providing more options for our guests has been a hallmark of our Signature of Excellence initiative,” said Richard D. Meadows, CTC, Holland America's executive vice president, marketing, sales, and guest programs. “Since flexible dining options have become more desirable by many of our guests, we will roll As You Wish dining out across the fleet to provide the most flexibility, choice and service to our guests.
The line had trialed the As You Wish program onboard the Noordam. "Feedback has been overwhelmingly positive,” Meadows added.
Prior to their cruise, during the booking phase, guests will choose flexible/open dining or Holland America Line’s traditional pre-set dining time (early or main).
Guests with flexible seating may make reservations daily during a cruise up to 4 p.m. or simply walk up anytime during dining hours. Holland America Line says it manages the flexible reservations and guest preferences through a computer system and that it will deliver the same service as with traditional dining.